Category: Social Media

Why I made LizLeach.com a reality

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I’m writing this article with the assumption that people are going to wonder why I created my own website with a blog. With that in mind here are my responses.

Random Responses:

  • Branding is all the rage.
  • Schmidt from New Girl has a brand so should I.
  • It was 2AM and seemed like a really great idea at the time.

Actual Responses:

Control of what people see when they search Liz Leach on the internet.
I’ve been applying for jobs for months and I’m not seeing the results that I want. Instead of just waiting around for someone to give me an opportunity, I have decided to create the opportunity for myself. I am not one to complain about something and not make a change so this is me making a change.
My goal is to break into the marketing industry. I would love to work for a company as a campaign analyst, SEO specialist, social media manager, or an account manager. That being the case I need to make sure my HTML, CSS, and content writing are all up to snuff. While my website/blog is not a place of complete perfection, it is an opportunity to exercise all of those skills.
When I get into the right job they are going to be blown away by my work ethic and passion for what I do. Until then I will work to perfect my skills so that I am prepared to seize the opportunity when it comes my way.

Finding My Voice

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A little while ago I discovered Buffer. It’s a social media management site and it opened a whole new world of social media before my eyes. I discovered a new corner of the internet, where I could speak with like-minded people, learn new things, and make connections. I began to sift through pages and pages of content sharing and tweeting all that I learned. I was talking with a couple of friends when they asked me about it. They said, “Are you starting a business because from your tweets it seems like you are? Also, why are you tweeting so much?” I had answers for them, “No, I’m not starting a business. I’m using Buffer let me tell you everything about it…” What I realized shortly after that conversation was my followers were following me not for my marketing information or my dreams of business success. They followed me because they cared about what I had to say. They liked and shared the tweets that had my personality and point of view; not the ones that were about a start-ups and content. So to reassess I asked myself these questions.

What am I sharing?

Why am I sharing?

What are my goals?

Why do I have these goals?

What unfulfilled desire do I have that is my driving force?

It was a process that took some depth for a simple problem, but it was important for me to know the whys of it all. I took all of this into account and looked at my social media sites, and only then did I make a choice. I decided that I would continue to share what I was learning, but I would place a higher concern on my personal tweets. If someone is going to hire me based on my twitter they should probably know that I have a quirky viewpoint on life, weird things are going to happen to me, I love to play hockey, and I cheer for my teams. GO CAPS!

I’m not the kind of person who will drown you with content. I am the type of person who will share content, but I will also encourage you and maybe even make you laugh.

A mentor of mine during this process said to me, “A company should see your quirkiness and silliness because that viewpoint is what makes you stand out.” Its a shame it took me this whole process to really value what she said.

It’s a shame it took me this whole process to really value what she said.